in Smallville where the hero steps out of the destruction and is recognized by the members of the military that are present as an ally. Fans will remember that there is a scene immediately following the battle between Superman and Zod & Co. This cute detail isn’t one that’s specifically highlighted anywhere, but you can clearly see it happening in the Man of Steel behind-the-scenes footage. Zack Snyder Personally Swished Superman’s Cape Following The Smallville Battle The land was originally used for growing soybeans, but it was requested that a switch to corn be made, and all of the farming had to be done early enough in the season so that the stalks would be tall enough for when cameras would be rolling. Man of Steel is an interesting case, though, because when the blockbuster required a farm that could be used for the Kent homestead, they found a mostly great place and then made some major steps to totally change it.Īs revealed in behind-the-scenes footage on the Man of Steel Blu-ray, one part of this effort included building a whole farmhouse on the property, but far more nuts is the fact that the production got the farm to change its crops. While there is always pursuit of perfection – with rigorous searches done for ideal places that suit all of the needs of a given production – more often than not there is a need for compromise. Scouting locations for a film is a job filled with pitfalls.
MAN OF STEEL FILM MOVIE
The Farmer Who Owned The Kent Farm Location Had To Change Their Crops For The Movie As a bonus, it turned out that Henry Cavill was quite adept at handling himself on the deck of a boat, which naturally made the whole experience a lot easier. This led to the rental of the Debbie Sue, as is revealed on the Journey of Discovery featurette on the Man of Steel Blu-ray – which was a boat that was sailed up from Seattle to Vancouver Island for the production. It’s arguably why Clark Kent’s time on the crab boat in the first act of the movie looks so authentic, as while there were originally plans to film that sequence in a studio, Zack Snyder ultimately decided that it would be better to be shot on an actual boat. Green screens can be amazing, but they also aren’t yet a total substitute for on-location shooting. Similarly, a watch brand like Omega could be a good device for keeping time for the high flying Man of Steel.Zack Snyder Didn't Want To Do The Boat Sequence With Green Screen, So He Put His Crew On The OceanĪs demonstrated by many, many scenes in Man of Steel, visual effects can be used to accomplish extraordinary things in modern filmmaking – but at the same time there are certain things that can’t be fully and properly captured about reality in a computer. For instance, a soft drink brand like Coca-Cola or Pepsi could be appropriate to quench the thirst of the mighty Man of Steel. In my view, the films similar to Man of Steel are appropriate for the product placements of many other companies. It also means that the products showed in these episodes remain in their memories.
The emotional excitement caused by the films of such genre makes people memorize the scenes better. The action and fiction genre of the movie was perfect for the promotional campaign. Overall, the movie was a good choice for rather different companies, which intended to invest in the product placements in the film. The placement of IHOP targeted the middleclass and young people who were the fast food lovers. For instance, product placement of Chrysler targeted the audience with the substantial level of income. Undoubtedly, different companies targeted different groups of consumers. The product placements in the Hollywood blockbusters can make the youths think that if they communicate via Nokia phones or wear Warby Parker sunglasses, they will be as cool as the characters of the movie. It is a well-known fact that the youths tend to spend more in order to look stylish and to stand out among their coevals. The companies recognized the fact that it was the age group, which represented the target market for their brands. The movie mostly targeted the young audience.
I think that the movie Man of Steel was a good choice of the producers to advertise their brands.